Parallel Sessions – WLS 2016

PARALLEL 1

7 November, 2016 from 14:30 to 15:30
CORPORATE SOCIAL RESPONSIBILITY AND RESPONSIBLE GAMING – WHAT’S NOW? WHAT’S NEXT?

State-licensed lotteries are mandated by law to contribute all (or most) of their profits to society. Their continued success depends on retaining the confidence of their stakeholders. Therefore Corporate Social Responsibility (CSR) is vital to the existence of our member lotteries. In this regard, CSR and the measures taken by lotteries to encourage responsible gaming are inseparably linked. In 2006, the WLA adopted its Responsible Gaming Principles and developed a Responsible Gaming Framework (WLA RGF) aimed at protecting lottery players around the world. In this session, responsible gaming highlights of the past decade will be explored. As well, the session will examine what the next five years could bring – RG activities expanding to integrate global CSR. 

Moderator:

• Carole Hedinger, Executive Director, New Jersey Lottery, USA

Panelists:

• Gilson Braga, National Superintendent of Lotteries of Caixa Economica Federal, Brazil
• Paul Andrew, Chief Executive Officer, Lotterywest, Australia
• Kamlesh Vijay , Chief Executive Officer, Sugal & Damani Group, India
• Alison Gardner, Head of Corporate Responsibility, Camelot UK Lotteries, Chair of the WLA CSR Working Group

PARALLEL 2

7 November, 2016 from 14:30 to 15:30
THE MILLENNIAL GENERATION – ARE WE READY FOR THEM?

The revenues and customer base of some traditional lottery products and services have been stagnating or even in some cases gradually declining. Lotteries and suppliers are sometimes accused of not being innovative in finding new lottery products and services that appeal to the younger generations. What attracts the millennial generation – Internet and mobile services? Personalization? Social media? Cool, innovative, or intellectually challenging games? Instant gratification? And how should lotteries and suppliers adapt their innovation process? For social media, what content is relevant? Will people want to see the content again, and will they want to share it with their friends? Have lotteries found social media more effective for communicating stories of winning, or stories of giving? Which types of social media are more useful?

Moderator:

• Kristin Killen, Vice-President Information Technology, Atlantic Lottery, Canada

Panelists:

• Michelle Carinci, Chief Executive Officer, Lottotech, Mauritius
• Jim Yu, Vice-President, 500.com
• Chris Lyman, Chief Operating Officer, Lotto New Zealand
• Avi Levy, Instant Tickets & Marketing Director, Mifal Hapais, Israel

PARALLEL 3

7 November, 2016 from 14:30 to 15:30
BIG DATA, BIG IMPACT – FACT OR FALLACY?

Player cards, loyalty programs, and online registration allow lotteries to collect and store real-time data about their players’ behavior. How can this data best be employed, in a responsible manner, to service and benefit customers and the lottery? How much of the retail customer base remains anonymous and how does this affect the significance of the data collected? How ready are lotteries and sports betting operations for big data?   

Moderator:

• Jari Vähänen, Senior Vice President, Business Development, Veikkaus Oy

Panelists:

• Richard Cheung, Executive Director, Customer and Marketing, The Hong Kong Jockey Club
• Robin Bowler, Government Markets Director, Playtech
• Thorbjørn A. Unneberg, EVP Customer and Market, Norsk Tipping
• Stéphane Pallez, Chief Executive Officer, Française des Jeux

PARALLEL 4

7 November, 2016 from 16:00 to 17:00
SOCIAL SAFEGUARDS FOR GAMBLING – AN OXYMORON?

In order to curtail social problems such as gambling addiction, underage play, and money laundering, social safeguards such as player registration, stake limits, and caps on money spent are needed. With today's technology, customer relationship management systems enable the implementation of such safeguards, while benefiting the lottery operator by providing valuable data on their players. However, there are limits to the effectiveness of such systems. Playing at the retailer for instance is for the most part, still done anonymously. This session will explore the pros and cons, and the implications of such social safeguards.

Moderator:

• Rose Hudson, Chief Executive Officer, Louisiana Lottery

Panelists:

• Marion Caspers-Merk, Managing Director, Staatliche Toto-Lotto GmbH Baden-Württemberg, Germany
• Alfredo Monaco, President ALEA, Argentina
• Lynne Roiter, Interim CEO of Loto-Québec, Canada

PARALLEL 5

7 November, 2016 from 16:00 to 17:00
FROM BRICKS TO CLICKS – THE PATH TO THE FUTURE?

Many lotteries around the world remain highly dependent on their retail networks. Although online gambling has yet to be legalized in many jurisdictions, it is starting to take hold and becoming an important sales channel for lotteries. This has been viewed critically by retailers, who see the Internet as a potential threat to their businesses. How can lotteries leverage the power of the Internet and mobile gaming to move their retail sales channels from traditional "bricks and mortar" into a "bricks and click" business? This session will discuss the potential of the Omin channel and how it can be used to augment lottery sales at the retail level.  

Moderator:

• Jannie Haek, Chief Executive Officer, Nationale Loterij, Belgium

Panelists:

• Marzia Mastrogiacomo, Senior Vice President Lotteries, Lottomatica
• Kevin Gass, Vice-President Lottery Gaming, BCLC, Canada
• Sue van der Merwe, Chief Operating Officer, The Lott, Australia
• Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote Limited

PARALLEL 6

7 November, 2016 from 16:00 to 17:00
THE GLOBAL LOTTERY MONITORING SYSTEM (GLMS) – WHAT’S THE FIGHT NOW, AND WHAT’S NEXT IN THE FIGHT AGAINST MATCH FIXING? 

The launch of the GLMS is a major milestone for the WLA and EL, who have collaborated on the project since 2012. It is a shining example of what the worldwide lottery community can achieve when its members work together toward a common goal. The GLMS is based on the European Lottery Monitoring System (ELMS) for sports betting, set up in 2009 by the European Lottery Association (EL). Today the expanded system provides 24/7 coverage of the various betting markets offered by government-authorized lotteries around the globe. The GLMS held its inaugural general assembly on January 21, 2015 and went live on June 1, 2015. This session will present the achievements of the GLMS since its inauguration and discuss its aspirations going forward.

Moderator:

• Seah Chin Siong, Chief Executive Officer, Singapore Pools

Panelists:

• Christian Kalb, Director CK Consulting, France
• Chris Eaton, Independent Adviser on Sports Integrity
• Friedrich Martens, Head of Integrity Betting Intelligence System, International Olympic Committee Ethics and Compliance
• Daniela Giuffre, Senior Project Administrator – Integrity in Sport Unit, INTERPOL

PARALLEL 7

8 November, 2016 from 16:00 to 17:00
LOTTERY ORGANIZATION STRUCTURES – IS THERE A NEED FOR CHANGE? 

Traditionally, lotteries were organized by product groups with a strong business-to-business approach. Today, focus has shifted from selling lotteries not only at retail but increasingly directly to the player through the Internet and through mobile platforms. How does this change impact the organizational structure of lotteries and suppliers, their culture, and their human resource policies?

Moderator:

• Rebecca Paul Hargrove, President & CEO, Tennessee Education Lottery Corporation, USA

Panelists:

• Andy Duncan, Chief Executive Officer, Camelot UK Lotteries
• Isabelle Jean, VP Corporate to Strategy, Innovation  and Public Affairs, Loto-Québec
• Wang Suying, Director General, China Welfare Lottery, China 

PARALLEL 8

8 November, 2016 from 16:00 to 17:00
THE WLA-SCS: 2016 – HOW TO PROTECT OUR ASSETS IN CYBERSPACE? 

The WLA Security Control Standard (WLA-SCS) is the lottery sector's only internationally recognized security standard. To ensure the standard is relevant and up-to-date, the WLA Security and Risk Management Committee (SRMC) has been updated and strengthened the standard in the area of Internet gaming, for the secure operation of sports betting, and for the secure operation of VLTs. SRMC Chair, Thierry Pujol will present the new WLA-SCS:2016 in this session. As well, selected security professionals from WLA SCS-certified member lotteries will also discuss the benefits of certification, their best practices, and in particular, how the WLA-SCS has been useful in addressing potential cyber-security risks.

Moderator:

• Thierry Pujol, Sport Integrity Director, Française des Jeux, France, Chair of the WLA Security & Risk Management Committee

Panelists:

• David Muller, Head of Legal, Compliance and Integrity, Gidani Group
• Beh Swan Swan, Chief Information Officer, Magnum Corporation, Malaysia
• Erich Shuster, Head of IT, Österreichische Lotterien, Austria
• Carlos Bachmaier Johanning, Risk, Continuity, and Data Protection Management, Sociedad Estatal Loterías y Apuestas del Estado (SELAE)

PARALLEL 9

8 November, 2016 from 16:00 to 17:00
THE EVOLUTION OF REGULATOR AND OPERATOR RELATIONSHIPS – WHERE IS IT HEADING?

The Internet has driven the need for new gambling regulations to ensure that new technologies are used ethically, that our players are protected, and that the laws are enforced. As a result, gambling regulations are rapidly evolving around the globe, particularly in Europe. The fight against illegal operators, maintaining the integrity of sports betting, and preventing gambling addiction are among regulators main priorities. In this changing environment, how can lotteries manage relationships with regulators proactively and constructively?  

Moderator:

• David Loeb, President, Western Canada Lottery Corporation

Panelists:

• Dr. Léa Meyer , Consultant, Project Manager and Evaluator, Parliamentary Control of the Administration, Swiss Parliament
• Jean-Luc Moner-Banet, Chief Executive Officer, Loterie Romande, Switzerland
• Gary Grief, Executive Director, Texas Lottery Commission, USA