Jean-Claude Biver is one of those rare men who have genuinely left their mark on Swiss watchmaking. After reviving the Blancpain name, he developed Omega focusing in particular on the recruitment of famous names such as Cindy Crawford, Michael Schumacher, and James Bond (Pierce Brosnan). In 2004, he decided to focus on developing the Hublot brand through the concept of “Art of Fusion”: fusion between tradition and innovation, fusion between past and future. In his words "we are not breaking with the past, on the contrary we are paying homage to it by connecting it to the future".
In just a few years, he turned the Hublot brand into a genuine success story in which the Big Bang, King Power and Classic Fusion represent the symbols of a constantly evolving tradition. In terms of marketing, Jean Claude Biver's consistency is just as remarkable as his need to keep turning ideas on their head, as illustrated by his strategy: "Go where potential customers can be found". This approach made him the first to integrate a luxury brand into the world of football with the Swiss Team and the EURO 2008™.
Today, from watch complications and revolutionary materials to world class collaborations with FIFA World Cup™, Ferrari, Bayern Munich, Usain Bolt and Kobe Bryant, Hublot goes beyond watchmaking because – as Mr Biver often concludes "the connection is all about sharing. If you don't share, you miss out. Hublot has been fortunate and has a duty to share some of its success".
Mr. Biver is Hublot's Chairman of the Board. He was recently appointed President of the Watches Division, LVMH Group, by Bernard Arnault, Chairman and CEO of LVMH. LVMH Group brands include Tag Heuer and Zenith.